Class 04 of CED we discussed the The Doppelgänger Brand. A doppelgänger is defined as an apparition or a double of a living person: a...

I had to share this post from http://designtaxi.com (see link below for the video) with my reading audience because I could not stop...

For class 03 in CED we were asked to read “Brand Loyalty Reloaded, 2015” by Kevin Roberts, the executive chairman at Saatchi & Saatchi...

A friend suggested that I blog about resources that would be helpful for MBA students to create PowerPoint presentations and reports. I...

CLASS 02 One way a firm creates a competitive advantage for themselves is by managing their customer’s experience and it can be achieved...

As the Design Director for the Schulich Marketing Association, I had the opportunity to rebrand the club. The original logo was in...

Let me first start by saying how incredibly happy I am to be doing my MBA at Schulich. The people I have met here, who I have the...

Class 01 of Customer Experience Design—it lived up to the hype! I could talk about what we learned—innovative companies that are market...

We’ve made it quick and convenient for you to manage your blog like a boss! First Publish your site, then login directly to your live...

Your Wix Blog comes with 8 beautiful layouts to choose from. Whether you prefer a trendy postcard look or you’re going for a more...