A friend suggested that I blog about resources that would be helpful for MBA students to create PowerPoint presentations and reports. I thought that was a great idea because even when a professor says it’s the content that counts not the design of the content, it's only half true—while the content is the most important, the content will be better received if it is designed well. To put it in business school language, a well-designed presentation creates value for all stakeho

CLASS 02 One way a firm creates a competitive advantage for themselves is by managing their customer’s experience and it can be achieved by mapping out the customer’s journey. This a blueprint that explains the path your customer(s) take when interacting with a company’s brand, product or service. A successful journey should incorporate a brand’s touchpoints and cues that can be encountered at various stages throughout the journey. A touchpoint is how a brand, product, or ser

As the Design Director for the Schulich Marketing Association, I had the opportunity to rebrand the club. The original logo was in serious need of a makeover. It was dated (retro in not a good way) and limited to the colour red, which ended up clashing with a lot of images and colours.​The new logo was redesigned to reflect a contemporary Schulich club that is both dynamic and academic. The logo was initially designed in black, as all identities should be, with the option of

Let me first start by saying how incredibly happy I am to be doing my MBA at Schulich. The people I have met here, who I have the privilege of calling friends, classmates, and professors are incredible. However, I am going to be brutally honest—the first year of the MBA program was one of the biggest challenges of my life, and at times, it bordered on being a slightly surreal state of hell. I should also say I am not a super chill person, intense is more appropriate; I am a b

Class 01 of Customer Experience Design—it lived up to the hype! I could talk about what we learned—innovative companies that are market driving vs. companies that are market driven, and don't get me wrong, it was an interesting discussion, but I want to talk about the classroom experience because after all the course is called Customer Experience Design. Essentially, we the students were the customers and our class experience, while perhaps not completely orchestrated because

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