THERE ARE NO CLASSES BUT DON’T CALL IT READING WEEK
So, Reading Week at Schulich as an MBA student is a new concept to me. After teaching at multiple universities prior to doing my MBA,...
SHAPING THE SUBWAY EXPERIENCE
Class 06 CED: The class was divided into teams to research a topic of interest that related to customer experience design. My CED team...
DISMANTLING THE DOPPELGÄNGER BRAND: Aeroplan Miles are Not Redeemable to purchase this Item
This post is a follow-up to class 04 and the discussion about the doppelgänger brand. The example I gave was its adverse effects on...
FLY THE FRIENDLY SKIES: THE DOPPELGÄNGER BRAND
Class 04 of CED we discussed the The Doppelgänger Brand. A doppelgänger is defined as an apparition or a double of a living person: a...
RYAN GOSLING + SNL HAVE COME TO THE AID OF GRAPHIC DESIGNERS AROUND THE WORLD
I had to share this post from http://designtaxi.com (see link below for the video) with my reading audience because I could not stop...
BRANDS CREATE LOYALTY FOR A REASON, LOVEMARKS, CREATE LOYALTY BEYOND REASON
For class 03 in CED we were asked to read “Brand Loyalty Reloaded, 2015” by Kevin Roberts, the executive chairman at Saatchi & Saatchi...
