WHY DID THE CHICKEN CROSS THE ROAD?
We have all heard the joke “why did the chicken cross the road?”. Well a few days ago in the UK, the chicken didn’t even make it to the...
NEW PRODUCT DEVELOPMENT | Uˈbak-pak|
Writing, concept, and design by Brooke Allen, Phil Garber, Erika Maddox, Catherine Sim Illustrations and Video by Brooke Allen The...
ORCHESTRATING A NEW SUBWAY EXPERIENCE
By: Brooke Allen, Huiling He, Naa Larbi, Mike Magnacca, Dina Shah, and Fanqi Xue for Markus Giesler’s MBA course Customer Experience...
CX17 LEADERS: BROOKE ALLEN
I was very honoured and excited to be featured as a CX17 Leader in the class of CX 2017. Read about what attracted me to enrol in the...
THERE ARE NO CLASSES BUT DON’T CALL IT READING WEEK
So, Reading Week at Schulich as an MBA student is a new concept to me. After teaching at multiple universities prior to doing my MBA,...
SHAPING THE SUBWAY EXPERIENCE
Class 06 CED: The class was divided into teams to research a topic of interest that related to customer experience design. My CED team...
HEYY! WHAT I LEARNED ABOUT ONLINE DATING & MAPPING OUT THE EXPERIENTIAL JOURNEY
CLASS 02 One way a firm creates a competitive advantage for themselves is by managing their customer’s experience and it can be achieved...
SMA REBRANDED
As the Design Director for the Schulich Marketing Association, I had the opportunity to rebrand the club. The original logo was in...
MBA LIFE YEAR 1: THE GOOD, THE BAD, AND THE UGLY
Let me first start by saying how incredibly happy I am to be doing my MBA at Schulich. The people I have met here, who I have the...
CUSTOMER SATISFACTION GUARANTEED
Class 01 of Customer Experience Design—it lived up to the hype! I could talk about what we learned—innovative companies that are market...
