SMA REBRANDED​

As the Design Director for the Schulich Marketing Association, I had the opportunity to rebrand the club. The original logo was in serious need of a makeover. It was dated (retro in not a good way) and limited to the colour red, which ended up clashing with a lot of images and colours.​The new logo was redesigned to reflect a contemporary Schulich club that is both dynamic and academic. The logo was initially designed in black, as all identities should be, with the option of using it in white or in one of the 8 chosen colours.

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