WHY DID THE CHICKEN CROSS THE ROAD?
We have all heard the joke “why did the chicken cross the road?”. Well a few days ago in the UK, the chicken didn’t even make it to the...
FLY THE FRIENDLY SKIES: THE DOPPELGÄNGER BRAND
Class 04 of CED we discussed the The Doppelgänger Brand. A doppelgänger is defined as an apparition or a double of a living person: a...
BRANDS CREATE LOYALTY FOR A REASON, LOVEMARKS, CREATE LOYALTY BEYOND REASON
For class 03 in CED we were asked to read “Brand Loyalty Reloaded, 2015” by Kevin Roberts, the executive chairman at Saatchi & Saatchi...
