ORCHESTRATING A NEW SUBWAY EXPERIENCE
By: Brooke Allen, Huiling He, Naa Larbi, Mike Magnacca, Dina Shah, and Fanqi Xue for Markus Giesler’s MBA course Customer Experience...
CX17 LEADERS: BROOKE ALLEN
I was very honoured and excited to be featured as a CX17 Leader in the class of CX 2017. Read about what attracted me to enrol in the...
SHAPING THE SUBWAY EXPERIENCE
Class 06 CED: The class was divided into teams to research a topic of interest that related to customer experience design. My CED team...
DISMANTLING THE DOPPELGÄNGER BRAND: Aeroplan Miles are Not Redeemable to purchase this Item
This post is a follow-up to class 04 and the discussion about the doppelgänger brand. The example I gave was its adverse effects on...
FLY THE FRIENDLY SKIES: THE DOPPELGÄNGER BRAND
Class 04 of CED we discussed the The Doppelgänger Brand. A doppelgänger is defined as an apparition or a double of a living person: a...
HEYY! WHAT I LEARNED ABOUT ONLINE DATING & MAPPING OUT THE EXPERIENTIAL JOURNEY
CLASS 02 One way a firm creates a competitive advantage for themselves is by managing their customer’s experience and it can be achieved...
CUSTOMER SATISFACTION GUARANTEED
Class 01 of Customer Experience Design—it lived up to the hype! I could talk about what we learned—innovative companies that are market...
