Writing, concept, and design by Brooke Allen, Phil Garber, Erika Maddox, Catherine Sim Illustrations and Video by Brooke Allen The following is an excerpt from our proposal for the product: The development of the Uˈbak-pak is an example of a product evolution utilizing the design process, from ideation to completion. Each stage was continuously questioned, evaluated, and tested to help expand and cultivate the final concept. It began with brainstorming through intergalactic t

By: Brooke Allen, Huiling He, Naa Larbi, Mike Magnacca, Dina Shah, and Fanqi Xue for Markus Giesler’s MBA course Customer Experience Design at the Schulich School of Business. Link to The article on the Huffington Post Blog http://bit.ly/2CnLvCo The Passenger Journey From London to New York, Tokyo to Tehran, subway travel is a necessary public service to move mass amounts of people throughout a city. The subway has many valuable characteristics, the most obvious being public