ORCHESTRATING A NEW SUBWAY EXPERIENCE
By: Brooke Allen, Huiling He, Naa Larbi, Mike Magnacca, Dina Shah, and Fanqi Xue for Markus Giesler’s MBA course Customer Experience...
CX17 LEADERS: BROOKE ALLEN
I was very honoured and excited to be featured as a CX17 Leader in the class of CX 2017. Read about what attracted me to enrol in the...
DISMANTLING THE DOPPELGÄNGER BRAND: Aeroplan Miles are Not Redeemable to purchase this Item
This post is a follow-up to class 04 and the discussion about the doppelgänger brand. The example I gave was its adverse effects on...