

WHY DID THE CHICKEN CROSS THE ROAD?
We have all heard the joke “why did the chicken cross the road?”. Well a few days ago in the UK, the chicken didn’t even make it to the...

NEW PRODUCT DEVELOPMENT | Uˈbak-pak|
Writing, concept, and design by Brooke Allen, Phil Garber, Erika Maddox, Catherine Sim Illustrations and Video by Brooke Allen The...


ORCHESTRATING A NEW SUBWAY EXPERIENCE
By: Brooke Allen, Huiling He, Naa Larbi, Mike Magnacca, Dina Shah, and Fanqi Xue for Markus Giesler’s MBA course Customer Experience...


MBA LIFE YEAR 1: THE GOOD, THE BAD, AND THE UGLY
Let me first start by saying how incredibly happy I am to be doing my MBA at Schulich. The people I have met here, who I have the...


CUSTOMER SATISFACTION GUARANTEED
Class 01 of Customer Experience Design—it lived up to the hype! I could talk about what we learned—innovative companies that are market...