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I had to share this post from (see link below for the video) with my reading audience because I could not stop laughing. SNL and Ryan Gosling heard the distress signal and have come to the aid of graphic designers around the world by calling out the movie Avatar on its poor picking of Papyrus for a title font. SNL, you have outdone yourself and graphic designers applaud you for your bravery—yes, bravery! The movie was released 2009, thus, it took them almost nine years to speak out against this typographic travesty, clearly they were overwrought with worry about the font call-out-fallout, why else would it have taken them so long to say something. I know the movie won many accolades but I cringed when the title credits came on! Much to my dismay, my friends laughed at me, said the font choice was irrelevant, and declared I was a design snob (which is true) but who has the last laugh now—the design snob! Until now I had been suffering alone in silence but I now feel vindicated—thank you SNL and Ryan Gosling!

Papyrus was designed by Chris Costello in 1982. About its conception he said “I designed the font when I was 23-years-old. I was right out of college. I was kind of just struggling with some different life issues, I was studying the Bible, looking for God and this font came to mind, this idea of, thinking about the biblical times and Egypt and the Middle East. I just started scribbling this alphabet while I was at work and it kind of looked pretty cool.” Really?!

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