We have all heard the joke “why did the chicken cross the road?”. Well a few days ago in the UK, the chicken didn’t even make it to the...

Writing, concept, and design by Brooke Allen, Phil Garber, Erika Maddox, Catherine Sim Illustrations and Video by Brooke Allen The...

By: Brooke Allen, Huiling He, Naa Larbi, Mike Magnacca, Dina Shah, and Fanqi Xue for Markus Giesler’s MBA course Customer Experience...

Last week I has the pleasure of attending the World Marketing Summit held in Toronto. The Summit, which is committed to "Creating a...

I was very honoured and excited to be featured as a CX17 Leader in the class of CX 2017. Read about what attracted me to enrol in the...

So, Reading Week at Schulich as an MBA student is a new concept to me. After teaching at multiple universities prior to doing my MBA,...

Class 06 CED: The class was divided into teams to research a topic of interest that related to customer experience design. My CED team...

This post is a follow-up to class 04 and the discussion about the doppelgänger brand. The example I gave was its adverse effects on...

Class 04 of CED we discussed the The Doppelgänger Brand. A doppelgänger is defined as an apparition or a double of a living person: a...

For class 03 in CED we were asked to read “Brand Loyalty Reloaded, 2015” by Kevin Roberts, the executive chairman at Saatchi & Saatchi...