WHY DID THE CHICKEN CROSS THE ROAD?
We have all heard the joke “why did the chicken cross the road?”. Well a few days ago in the UK, the chicken didn’t even make it to the...
NEW PRODUCT DEVELOPMENT | Uˈbak-pak|
Writing, concept, and design by Brooke Allen, Phil Garber, Erika Maddox, Catherine Sim Illustrations and Video by Brooke Allen The...
ORCHESTRATING A NEW SUBWAY EXPERIENCE
By: Brooke Allen, Huiling He, Naa Larbi, Mike Magnacca, Dina Shah, and Fanqi Xue for Markus Giesler’s MBA course Customer Experience...
CREATING A BETTER WORLD THROUGH MARKETING
Last week I has the pleasure of attending the World Marketing Summit held in Toronto. The Summit, which is committed to "Creating a...
CX17 LEADERS: BROOKE ALLEN
I was very honoured and excited to be featured as a CX17 Leader in the class of CX 2017. Read about what attracted me to enrol in the...
THERE ARE NO CLASSES BUT DON’T CALL IT READING WEEK
So, Reading Week at Schulich as an MBA student is a new concept to me. After teaching at multiple universities prior to doing my MBA,...
COMIC SANS IS ONLY FOR 8 YEAR OLDS WHO WRITE POEMS ABOUT UNICORNS
A friend suggested that I blog about resources that would be helpful for MBA students to create PowerPoint presentations and reports. I...
MBA LIFE YEAR 1: THE GOOD, THE BAD, AND THE UGLY
Let me first start by saying how incredibly happy I am to be doing my MBA at Schulich. The people I have met here, who I have the...
