Espro

ILLUSTRATION + PACKAGE REDESIGN

Package redesign for a French press. The packaging aligns on the shelf to create a new image with the black ripples on the right side that represent the aroma of the coffee. The packing also comes together to show the unique patented mechanics of the press. The illustrations show how to use the press and the story of  "bean to cup", creating a narrative surrounding drinking coffee. It is not just about the action of drinking but also knowing where your coffee came from— the entire experience is important.

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BEFORE

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AFTER

espro 05 copy.jpg
espro final_artboard 02.png
espro-instructions.png
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